Should You Sell Your House in Winter?

31 May 2013

Here at House we are very fortunate to have a ‘glass-half-full’ kind of team that allows us to turn small opportunities into success stories for our clients. Saturday sees the official first day of winter and as usual our agents will be up-and-about early in the morning to represent our clients just as if it were the middle of Spring – the weather forecast for the coming week helps that, too. With the colder mornings that will inevitably start setting in over the coming weeks, most people looking to sell their homes will start to think that they have missed the boat on this year’s ‘selling season’ and that they have to wait until Carnival of Flowers time when people are out-and-about to put their houses on the market.

Many people put off listing their homes in winter because of the perception that people are not willing to view a house when it is cold, that the grass doesn’t look quite as green as it did a few months ago or that there won’t be enough buyers out there to get quality offers. However, the truth of the matter comes down to a simple economics rule – supply versus demand. If there are less houses on the market then there will be more buyers competing for the same properties, which can mean prices go up.

As with all the houses that are listed with us, we come up with individual strategies and effective marketing solutions that will make the presentation of your house stand out from others on the market. In fact, there a number of strategies that can be used in Winter that just would not make sense in Summer – the crackling fireplace, warm blankets draped over the ends of beds, soft lighting – anything which makes being inside feel better than the cold outside.

If you would like to know more about how to sell your home in winter, then don’t hesitate to give us a call – the coffee cup won’t be half empty either!

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